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"The San Diego Direct Marketing Association consistently offers excellent
meetings and seminars with topics that are very relevant to my job.
Speakers are knowledgeable and I always learn something. SDDMA is a great support
organization for direct marketers who want to network with others in their
community and stay current on the latest direct marketing information."
Susan Andrews
Marketing Manager
Thomson ResearchSoft
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Home >
Events
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Where:
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La Jolla Sheraton (La Jolla Village Dr. exit from I-5) |
| Date: |
Tuesday, May 20, 2008 |
| Time: |
11:30 am registration & networking, Noon lunch and program |
| Fees: |
$40 pre-registered members
($50 at the door);
$60 non-members ($70 at the door) |
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Reservations must be made by noon on Friday, May 16, 2008.
Cancellations must be made at least 3 days prior to the event or you will be billed.
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Event Driven Paid Search Campaigns
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Most paid search campaigns are designed to run for an indefinite period of time. Event driven campaigns, on the other hand, are short-term and tied to particular occasions or occurrences, whether planned or reactionary. This might involve a weekend special on golf clubs, a multi-channel product launch around the NBA playoffs, the promotion of a political campaign, or even a major news story.
Such campaigns might run for a few weeks or just a few hours. Join us to learn how to create and optimize these high-impact, transitory campaigns. Hear a discussion of the various forms event-driven paid search campaigns can take, and how to use them to greatly improve your paid search ROI.
Includes search engine marketing 101...best practices and how to avoid search engine malpractice. Citing real life examples, Brian gives easy to implement takeaways such as how to optimize campaigns, the importance of keyword selection, and how to determine the best techniques and tools to meet your specific needs.
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Speaker Biography
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Brian Combs
Founder, SVP and Chief Futurist
Apogee Search
As an online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. Prior to founding Apogee Search, Brian was Director of Marketing and Business Development for Journyx, the leading provider of web-based time and expense management solutions. At Journyx, he oversaw all marketing and strategic partnership activities.
Previously, he was the senior market analyst in the strategic planning group of Globeset, an Austin software developer backed by Citibank, American Express, Chase Manhattan and Compaq Computer. Brian has also managed the development and operations of online storefronts at Technology Works and Power Computing, where he was in charge of all things web, and designed the web's first configuration system for a computer system vendor. Power Computing, a Macintosh clone maker, was the first company to realize $1 million in product sales on the internet.
Brian's web endeavors have received accolades from many sources, including InfoWorld, The Austin Chronicle, The Austin American Statesman, Texas Monthly, and the Houston Chronicle.
In late 1993, Brian co-founded the Austin Web Users Group, one of the world's first web-focused professional associations. He currently sits on the advisory board of EFF-Austin and previously sat on the board of directors of the American Marketing Association, Austin Chapter.
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Sign up today!
SDDMA Luncheon
Tuesday, May 20, 2008
La Jolla Sheraton
Schedule
11:30 am - Noon: Registration and Networking
Noon - 1:30 pm: Lunch and Presentation
See you at the La Jolla Sheraton (formerly the Radisson)
3299 Holiday Court
La Jolla, CA 92037
(858) 453-5500
Parking is free!
Just West of I-5. Take the La Jolla Village exit west, turn left onto Villa La Jolla,
left again at Holiday Court.
Detailed Directions & Map
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